We get roofing companies to page 1.
That's all we do.
We've run 47 roofing SEO campaigns. Roof replacement terms convert 3× better than brand terms. We know this because we track every keyword, every client, every month.
Client ranking data · Live
| Keyword | City | Before | After | Achieved |
|---|---|---|---|---|
| “emergency roof repair Tampa FL” | Tampa, FL | #47 | #1 | Mar 2026 |
| “roofing company Dallas TX” | Dallas, TX | #23 | #2 | Feb 2026 |
| “roof replacement Houston TX” | Houston, TX | #38 | #1 | Jan 2026 |
| “roofer Jacksonville FL” | Jacksonville, FL | #51 | #3 | Apr 2026 |
| “metal roofing Las Vegas NV” | Las Vegas, NV | #19 | #2 | Mar 2026 |
Showing 5 of 47 active client campaigns
Updated weekly
The Roofing SEO Problem
Most roofing companies have the same problem. They're running Google Ads at $40–$80 per click, spending $5,000–$10,000 a month, and the moment they pause the campaign the phone goes quiet. Meanwhile their competitor — a roofer half their size — is getting 30 inbound calls a week from Google's organic results and paying nothing per click.
The difference isn't budget. It's search visibility. When a homeowner types “emergency roof repair Houston TX” after a storm at 9pm, Google shows three results in the Map Pack and a handful of organic listings. The contractors who built consistent local SEO authority over the previous 12 months own those spots. The ones who relied on ads aren't there at all.
We've run 47 roofing SEO campaigns across the US. The pattern is identical in every market: roofing companies that invest in organic search systematically reduce their cost per lead, reduce their dependence on paid ads, and generate calls that continue even when their marketing budget is cut. That's not a theory — it's what the data from our client campaigns shows month after month.
78%
of homeowners search Google before hiring a roofing contractor
BrightLocal, 2024
$0
cost per click on organic leads vs $40–$80 for Google Ads
WordStream, 2024
70%
of local search clicks go to the top 3 Google Map Pack positions
Moz, 2023
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Monthly searches
4,800
in your city + service
Leads going to competitors
77
per month you're missing
Revenue missing monthly
$231,000
going to competitors
Estimated annual revenue opportunity
$2,772,000
Based on page 1 top-3 position vs your current ranking
Want to recover these leads?
How It Works
We analyze your rankings, citations, technical issues, and competitor gaps. You'll know exactly where your leads are going.
No cookie-cutter plans. Tampa roofers need to own storm-season searches before anyone else rebuilds. Houston contractors need hail-damage keywords locked down before the next weather event. Dallas is straight competition — whoever has the most authoritative local pages wins. We build a strategy around your city's search patterns, your service areas, and the jobs you actually want.
We execute every month — content creation, authority link building, technical SEO fixes, Google Business Profile optimization, citation management, schema implementation, and local landing page expansion — so your rankings and inbound calls continue growing. Most clients start seeing ranking movement in the SERPs within 90 days.
Who we work with
We only take clients we're confident we can rank. That means we turn away more companies than we accept — which is exactly why our clients see real results instead of excuses.
We don't work with:
Storm-chasing contractors with no fixed local presence
Lead-resellers who aren't running a real roofing operation
Companies that have received a Google manual penalty
Contractors unwilling to invest in their online reputation
Businesses expecting page 1 results inside 30 days
We do work with:
Established roofing contractors with a real, defined service area
Companies serious about growing organic leads over paid traffic
Roofers willing to invest 6+ months for lasting rankings
Businesses that want to stop depending on referrals and ad spend
Owners who want to understand what SEO is actually doing for them
Services
We don't offer 40 services spread across 20 industries. We offer four — and we do each of them specifically for the roofing industry.
Full service breakdownDominate Google Maps and local pack results.
Google Maps is where roofing leads actually come from. We optimize your Google Business Profile, clean up and build citations across every relevant directory, and create dedicated pages for every service area you cover. Contractors we work with typically reach the local 3-pack within 3–5 months.
Learn moreA fast, crawlable site Google actually ranks.
Most roofing websites have 15–20 technical issues silently blocking their rankings — slow load times, missing schema markup, broken canonical tags, poor internal linking, and pages Google can't properly crawl or index. We find and fix all of it — Core Web Vitals, roofing-specific structured data, crawlability, and site architecture — so your content actually gets seen.
Words that rank and convert homeowners.
"Emergency roof repair Tampa" and "best roofers Tampa" bring in completely different types of homeowners. One is ready to hire right now. One is still browsing. We write service pages, city pages, and blog content mapped to buying intent — so the right words attract the right leads at the right moment.
Authority from relevant, real sources.
Backlinks from home improvement sites, construction publications, local business directories, and contractor associations — not random guest posts. Links that tell Google your site is trusted specifically within the roofing and home services industry.
Roofing Industry Expertise
Generic SEO agencies treat roofing the same as plumbing, dentistry, or e-commerce. They don't know the difference between a GAF Master Elite contractor and a standard installer. They've never heard of a wind mitigation certificate. They don't understand why “ storm damage roofing” converts differently in Houston versus Las Vegas, or why insurance claim SEO is a completely different keyword category to standard repair searches. We've built our entire process around roofing industry knowledge — not just SEO technique. That's why our campaigns perform where generic agencies fail.
Storm events create predictable demand spikes for hail damage repair, wind damage assessment, and insurance claim assistance. We build storm-season content strategies before the weather arrives — so your rankings are established when homeowners start searching.
Your GBP is responsible for more roofing leads than your website. We optimize your profile categories, service areas, photo strategy, review acquisition, and Q&A sections — the specific signals that determine your Map Pack position.
"Roof replacement" and "emergency roof repair" attract completely different homeowners at different stages of urgency. We map every keyword by intent — commercial, emergency, informational, comparison — and build content that targets each type precisely.
Searches like "insurance claim roof repair" and "storm damage roof insurance adjuster" represent high-value homeowners who have already decided to replace their roof. These keywords are underserved by most roofing websites. We target them deliberately.
Google understands roofing. It knows the difference between asphalt shingles, metal roofing, TPO roofing, and modified bitumen. It recognizes GAF, Owens Corning, and CertainTeed as roofing brands. Our content uses these entities correctly — which signals genuine industry expertise to Google's algorithm.
Roofing search demand follows predictable seasonal patterns. Late spring drives planned replacement searches. Post-storm periods drive emergency and insurance keywords. We build editorial calendars around your market's seasonal cycle — not generic monthly publishing schedules.
Roofing SEO vs Generic SEO
| Factor | RankAgency — Roofing Specialist | Generic SEO Agency |
|---|---|---|
| Keyword focus | Storm damage, material types, city + service combinations, insurance claim terms | Broad home improvement or contractor terms |
| Seasonal strategy | Storm season spikes, spring replacement cycles, hail event content | Year-round flat publishing schedule |
| Content topics | Insurance claims, shingle comparisons, hail damage, GBP storm posts | Generic "how to" articles |
| GBP optimization | Storm event posts, project photos by material type, emergency service categories | Standard profile completion |
| Schema markup | LocalBusiness, Service, FAQPage, HowTo — roofing-specific | Basic Organization schema if any |
| Link building | Roofing trade publications, contractor associations, home improvement directories | Generic guest posts |
| Reporting | Rankings by keyword intent, calls tracked, lead source attribution | Traffic and ranking vanity metrics |
| Roofing knowledge | GAF, Owens Corning, CertainTeed, TPO, modified bitumen, wind mitigation, insurance claims | None — same strategy as plumbers and lawyers |
The difference shows up in your call volume. Specialist knowledge means better keyword targeting, more relevant content, and faster ranking movement in roofing-specific searches.
Get a free competitor analysisFrom a client
“We used to get 3 calls a week.
Now we get 20.”
Client Reviews
“We were spending $3,500 a month on Google Ads and getting maybe 3 calls a week. Five months with RankAgency and we're at 20+ calls a week from organic alone. We've cut our ad spend in half and the leads didn't drop — they went up.”
Mike Torres
Torres Roofing — Tampa, FL
January 2025
“Every agency we'd tried before gave us the same playbook they gave every other contractor. RankAgency actually knew roofing — they knew Dallas, they knew which keywords convert, and they knew why we weren't ranking. Page 1 in under 4 months.”
David Chen
Apex Roofing — Dallas, TX
February 2025
“We started from zero. No rankings, no GBP set up properly, nothing. They built the whole local SEO foundation from scratch. We're now sitting at #1 for 'roofing company Houston' and the inbound calls haven't stopped since month 5.”
James Harmon
Harmon Roofing — Houston, TX
March 2025
Cities We Serve
Roofing SEO isn't the same in every market. Tampa's storm season resets search demand every year. Houston is the largest roofing market in the US by job volume. Las Vegas runs on heat — not storms. Dallas is pure competitive volume. New York needs borough-level targeting. We've run campaigns in each of these markets and know exactly what it takes to reach page 1 in each one.
Our Process
We pull your current Google rankings, crawl your site for technical issues, audit your Google Business Profile, analyze your citation consistency, and map your top 5 local competitors. You receive a documented audit showing exactly why you're not ranking and what needs to change.
We build a keyword map specific to your city, your services, and your competitors. Emergency repair terms. Replacement keywords. Storm damage searches. Insurance claim queries. Material-specific pages. Every term mapped to buying intent, AI Overview appearance, and prioritized by opportunity by our roofing SEO experts.
Technical fixes implemented. Google Business Profile optimized. Citation cleanup begun. Service area pages built or rebuilt. Schema markup added. This is the infrastructure every ranking is built on.
New content published monthly — service pages, city pages, and blog posts targeting real roofing search queries and conversational search intent. Link building outreach to roofing trade publications, local business directories, and home improvement sites. GBP posting schedule activated with ongoing local SEO, AI Overview optimization, and answer-focused search growth.
First ranking movements typically appear by month 3. Monthly report shows exactly which keywords moved, which pages improved, and what's planned next. No vanity metrics — only rankings, calls, and leads.
Ready to start?
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